Fourthmeal

WORST AD CAMPAIGN EVER.

Hey, Taco Bell, how much did you pay a staff of Ivy League grads to come up with the concept of Fourthmeal? I'm betting it was millions and you SUCK for it. Really? Fourthmeal? REALLY?!

Ok, I'll grant that marketing Taco Bell as drunk food (essentially what they are DOING with the Fourthmeal concept) is a good idea. It IS good drunk food. But no one, not even the drunkest person in the world, is going to use a word like "fourthmeal." WTF. There was no better word you could come up with? Even uncreative rich people invented something better. Ever heard of Brunch? Yeah that was them. They didn't spend any money on it either. They stuck two words together to rename a meal and it STUCK. No campaigning necessary. So, really, all Taco Bell had to do was come up with some awesome slangword for drunk food and it would spread. Then they could market their food as such.

If anyone ever hears someone legitimately use the word Fourthmeal, please kill them immediately. And, meantime, let's all pat ourselves on the back for being just a little bit better than, well, EVERYONE in advertising